Kroger Expects to Sell 25 Million Pounds of Halloween Candy; Reese’s Peanut Butter Cups Top Sales

October 29, 2026 Reese’s Peanut Butter Cups, including the regular cups, minis, and pumkin shaped varieties remain the top-selling Halloween candy for 2026, as Kroger expects to sell 25 million pounds of Halloween candy this season. The grocery retailer says its projected sales include nine million bags of fun-sized chocolate treats. Placed end-to-end, the bags would stretch approximately 1,400 miles from Cincinnati to Salt Lake City. According to Kroger, 92 percent of U.S. adults celebrate Halloween in at least some years, while 57 percent say they celebrate for an entire season rather than just one day. More than one-quarter of shoppers purchased Halloween treats before October, and 84 percent of consumers plan to hand out candy to trick-or-treaters. Among those handing out candy, 73 percent choose mini or fun-sized treats. Hate it or love it, Candy corn remains a Halloween staple, although opinions differ on how to eat it . Kroger reports that among people who eat candy corn, 60 p